LOVE’S: FIFTY-FIVE YEARS OF A FAMILY’S ENTERPRISE
In 1964, with little money to invest and a growing family to support, Tom and Judy Love opened their first retail store in an old service station in Watonga, Oklahoma. It offered few frills other than “the cheapest gas in town.” Fifty-five years later, Love’s Travel Stops & Country Stores is the fastest growing chain of fueling stations in the nation serving a combination of car and truck traffic from coast to coast. This book traces the growth of that family enterprise.
Two constants have never changed at Love’s. One is the belief that growth creates opportunities, even during the darkest hours when survival skills suggest a more conservative approach. The second constant is family ownership, supported by a strong leadership team that buys into the founding values and vision.